Mr. Lapidus’ background has been in sales and marketing for over 30 years. First in the automotive aftermarket, then in commercial real estate.

For the past seven years, Mr. Lapidus has devoted himself to the design, building and marketing of websites about travel, health and fitness, and most recently computer security.

Initially, when Mr. Lapidus became part of the Internet marketing business, he had to teach himself about Search Engine Optimization (SEO), and Search Engine Marketing (SEM). In the early days of search engine optimization, it was much easier than it is today. You could almost fake your way into the search engines.

After studying and creating unique ways to place higher in the search engines, Mr. Lapidus contacted Robin Nobles, who with John Alexander, created Search Engine Workshops, and enrolled in their unique course to increase his skills. Mr. Lapidus is a graduate of the Advance Workshop on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Using the techniques he learned, Mr. Lapidus has taken DefendingTheNet.com from an idea in November of 2004, to a popular website about computer security. Defending The Net now receives thousands of unique visits a day.

In addition to his on-page optimization strategy, his off-page marketing efforts have resulted in tens of thousands of newsletter and article reads on a daily basis.

Mr. Lapidus lives in Plantation, FL.  Plantation is a beautiful city with palm trees and canals and is approximately 15 minutes North of Fort Lauderdale and just over 35 minutes North West of Miami. He travels frequently to the North East (Philadelphia, Washington, D.C, New Jersey, and New York) as well as the west coast, on projects.

He also serves clients in Miami and Ft. Lauderdale.